Given the current condition of our Mother Earth, we should thank our lucky stars that people have started moving towards a more upcycled closet. People no longer want to buy new, but the trend of buying of upcycled clothing is relatively progressing well in the markets.
A major chunk of influencing the customer base goes out to luxury brands that are investing in or starting their own upcycled clothing lines.
Reformation brings out simple, sophisticated styles (and occasionally even Wedding Dresses!) by repurposing vintage clothing and rescuing dead fabric from fashion houses that over ordered and combining them with new sustainable textiles. From recycled paper to non-toxic cleaning supplies, Reformation is a company committed to the sustainable fashion cause in and out.
When it comes to consciously-created fashion wear, Kallio is a brand that makes ‘old clothes young again’ by repurposing mens dress shirts into stylish and comfortable clothing from kids – infants to 8 year olds.
Speaking of repurposing old clothes, we just cannot miss ASOS Reclaimed Vintage. Even though ASOS is not a true ‘luxury’ brand, they make use of Levis old denims, pre-loved leather and vintage fabrics that mostly come from fashion houses like Dior, Lanvin or Chloe and transform them into stunning limited editions! From dresses to co-ords, everything adorns their reclaimed vintage line!
Since nobody does it like the French, we are in awe of Charlotte Bialas’s lines that are entirely made from vintage textiles dating back to the 50’s. All her fabrics are numbered limited editions or unique – and because such vintage fabrics are extremely difficult to come across, her handpicked style and skill is famous from Japan to Jersey.
Talk about international reach and collaboration, and we at Frajorden are proud to present concept samples in Upcycled Sarees in association with Chindi a brand based in Mumbai, India who repurposes textile waste into homeware, accessories and jewellery.
Interested in starting an Upcycling project? Contact us here.