Luxury Brands and Upcycled Fashion

Luxury Upcycling

Given the current condition of our Mother Earth, we should thank our lucky stars that people have started moving towards a more upcycled closet. People no longer want to buy new, but the trend of buying of upcycled clothing is relatively progressing well in the markets.

A major chunk of influencing the customer base goes out to luxury brands that are investing in or starting their own upcycled clothing lines.

Reformation brings out simple, sophisticated styles (and occasionally even Wedding Dresses!) by repurposing vintage clothing and rescuing dead fabric from fashion houses that over ordered and combining them with new sustainable textiles. From recycled paper to non-toxic cleaning supplies, Reformation is a company committed to the sustainable fashion cause in and out.

Luxury Upcycled
Luxury Upcycled

When it comes to consciously-created fashion wear, Kallio is a brand that makes ‘old clothes young again’ by repurposing mens dress shirts into stylish and comfortable clothing from kids – infants to 8 year olds.

Luxury Upcycling

Speaking of repurposing old clothes, we just cannot miss ASOS Reclaimed Vintage. Even though ASOS is not a true ‘luxury’ brand, they make use of Levis old denims, pre-loved leather and vintage fabrics that mostly come from fashion houses like Dior, Lanvin or Chloe and transform them into stunning limited editions! From dresses to co-ords, everything adorns their reclaimed vintage line!

Since nobody does it like the French, we are in awe of Charlotte Bialas’s lines that are entirely made from vintage textiles dating back to the 50’s. All her fabrics are numbered limited editions or unique – and because such vintage fabrics are extremely difficult to come across, her handpicked style and skill is famous from Japan to Jersey.

Luxury Upcycling

Talk about international reach and collaboration, and we at Frajorden are proud to present concept samples in Upcycled Sarees in association with Chindi a brand based in Mumbai, India who repurposes textile waste into homeware, accessories and jewellery.

Interested in starting an Upcycling project? Contact us here.

5 Zero-Waste Fashion Styles : Sustainable Fashion

Zero Waste Fashion Design

Zero Waste Fashion Design


Creating zero-waste clothes might seem tricky, for most patterns that sewists use on a daily basis include curved seams, hems and pieces that flare at different angles. This is makes impractical to create a layout that is loyal to the cause of generating no waste. And yet, there is an entire league of designers, that have braved up to this task, and have taken a step to create flamboyantly unique pieces.

Jigsaw Cut

UK-based designer Mark Liu, created this method which involved fitting all the small components like pockets, collars, trims et cetera on the single main fabric and cutting them like puzzle pieces to be fitted on the garment for sewing. This method involved pieces of the fabric being arranged like a jigsaw puzzle in order to eliminate waste.

Make your pattern today here.

Subtraction Cut

Julian Roberts, the renowned fashion designer and academic developed the Subtraction Cut, one of the most popular zero-waste cutting techniques.  It allows the designer to work fast, without caring much for the mathematics involved and lets the form of the fabric dictate the design rather than to confine it. This pattern is not cut to present the outward shape but represents inward negative spaces reducing waste fabric.

More on this here.

Cut and Drape

One of the most exploratory zero-waste cutting techniques, it’s usage has been most beautifully observed in the collections of Carlos Villami. This method involves the fluid cutting of a fabric and draping it over the silhouette. It gives the fashion designer the opportunity to create more interactive, form fitting and exquisite pieces with innovative construction.


Again, a very popular method in zero-waste fashion which involves the sewing together of geometric shapes like rectangles and triangles to create clothes that are aesthetically vibrant and different from the standard fashion items.

Incision Cut

Initiated by researchers in India, this cutting technique was started for large groups in need of an eco-efficient process. This approach created forms with minimal cutting, saving 20-30 per cent of fabric and could be wrapped around the body. It’s widest applications were seen in kurtas and churidaar salwars.

Look up : Jaspal Kalra on Incision Cutting


What are some of your favorite Zero Waste Design Techniques ? Please share in the comments

What Is Upcycling?

The word up-cycling found its origin at the book written by William McDonough, Cradle to Cradle. Upcycling is is best explained as as reusing a material without degrading the quality and composition of the material for its next use.

Not only it is leading to more sustainable workflow but also a change in the fashion we look upon things.


Upcycling represents a truly cyclical, balanced process that all industries and companies should be aiming towards. At this point, just having the aim would be another important step. All of our products could be drastically changed if the beginning of their design started with the goal of not having them end up in a landfill. A number of ways could be utilities to train our economy into an inherent practice of reuse. My personal definition of the term ends up as:

Upcycling: A process that can be repeated in perpetuity of returning materials back to a pliable, usable form without degradation to their latent value—moving resources back up the supply chain.

It is important to note that I am not saying that recycling is a waste of time or beyond acclaim. Rather, recycling is a first step in reaching a more comprehensive and sustainable solution of waste management that can eventually limit the amount of new, virgin materials that need to be produced or mined from the earth.